Howard Schultz says he ‘did a cartwheel’ when Starbucks CEO Niccol coined ‘back to Starbucks’ strategy
Howard Schultz, the visionary founder of Starbucks, recently revealed that he was overjoyed when the company's current CEO, Kevin Niccol, coined the strategy of bringing customers 'back to Starbucks'. In an interview with Bloomberg, Schultz boldly declared that he 'did a cartwheel' upon learning about the brilliant strategy, which has helped the company thrive amidst the ongoing pandemic.
Schultz, who stepped down as the CEO of Starbucks in 2018, has been closely watching the company's progress and has been impressed by Niccol's leadership and vision. He praised Niccol for his strong and decisive actions to revive Starbucks in the midst of the global health crisis.
The 'back to Starbucks' strategy, which aims to lure customers back to their favorite coffeehouse with creative and safe ways, has been a huge success. From the introduction of the new strawless lids to the expansion of drive-thru and the implementation of contactless pickup options, Starbucks has been able to cater to the needs of its customers and maintain their loyalty.
With consumer behaviors drastically changing due to the pandemic, Schultz believes that this shift is an opportunity for Starbucks to innovate and create new experiences to win back its customers. He is confident that Starbucks is in good hands with Niccol at the helm and is excited to see what they will achieve together.
Despite the challenges faced by the global food and beverage industry, Starbucks has been able to navigate through them with a strong and effective strategy, making Howard Schultz proud and confident in the company's future. His 'cartwheel' reaction serves as a testament to the enduring success of Starbucks and the brilliance of its current leadership.